Peopleoo Child Safety Standards
Our commitment
Peopleoo Limited has zero tolerance for child sexual abuse and exploitation (CSAE) and child sexual abuse material (CSAM) on Peopleoo: Carer Community. Any account involved is removed, and every case is reported to the relevant authorities.
These standards explain what we prohibit, how the app is designed to prevent harm, how anyone can report a concern, and how we respond. They follow the UK Online Safety Act 2023, Ofcom's illegal harms and children's safety codes, and the Google Play Child Safety Standards policy.
Who these standards apply to
Peopleoo is a recognition and community app for adult carers. Accounts are for people aged 18 and over, and age is checked at sign-up using age estimation by our provider, iDenfy; we remove any account we find belongs to someone under 18.
These standards apply to:
- every Peopleoo user, including circle members and circle owners
- all content on the app: posts, comments, images, profiles and special mentions
- Peopleoo staff, moderators, contractors and brand partners with access to the app
Children may still be affected even when they are not users, for example through photos or information shared about the people carers support. We protect them in the same way.
What is prohibited
The following is banned on Peopleoo, whether it is real, drawn, AI-generated or presented as a joke:
- any child sexual abuse material (CSAM), or links to it
- sexualised images, text or comments involving anyone under 18
- grooming: building trust with a child, or with their parent or carer, in order to abuse or exploit them
- sextortion, or asking a child for sexual images or contact
- sharing, requesting or trading information to find, contact or meet a child for abuse
- promoting, normalising or giving advice on child sexual abuse
- sharing identifying details of children (names, schools, locations, images) in a way that puts them at risk
- trafficking or commercial sexual exploitation of children
Posting, sharing, saving or forwarding any of this, even to report it, is not allowed. Use the report tools below instead.
How Peopleoo is designed to prevent harm
Peopleoo has no direct or private messaging. Every conversation happens in circles and special mentions, where other members and our moderators can see it and report it.
| Safeguard | What it does |
|---|---|
| No direct messaging | Users cannot contact each other privately or directly anywhere on the app, removing the main route for grooming and sextortion |
| Circles | Group spaces with visible members; every post and comment can be reported by any member |
| Special mentions | Recognition posts with a profanity filter, limited to 1 per day to the same user, and open to reporting |
| Ooos | Limited to 1 per day to the same user, so no one can be targeted with repeated contact |
| Photos | Any photo can be reported in the app; reported photos are hidden and reviewed by our moderators |
| 18+ accounts | Age checked at sign-up using iDenfy age estimation; accounts found to belong to under-18s are removed |
| Content moderation | Reported and flagged content is reviewed by trained Peopleoo moderators |
| Removal of users | Peopleoo removes content and users that breach the Peopleoo playbook |
| Personal data protection | Guidance not to share children's identifying details; such content is removed |
| Staff safeguarding training | Moderators are trained to spot grooming, CSAE and exploitation patterns |
These controls follow the measures in our online child safety risk assessment, which is reviewed every 6 months or sooner when app features change.
How to report a concern
Anyone can report a child safety concern in the app or by email to alerts@peopleoo.com. You do not need to be sure; if something worries you, report it.
In the app
- Open the post, comment, photo or special mention in the circle.
- Tap the report option and choose the child safety reason.
- Add any detail that helps, then submit. Do not screenshot, save or forward suspected CSAM.
By email
Email alerts@peopleoo.com with the circle name, the user's name and what you saw. Anyone can use this address, including people who do not have a Peopleoo account.
If a child is in immediate danger, call 999 in the UK (or your local emergency number) first, then tell us. You can also report directly to the CEOP Safety Centre or, for images and videos, the Internet Watch Foundation.
How we respond: the Peopleoo playbook
Every child safety report goes to the Alerts team and is treated as urgent. Suspected CSAM or a child at risk is acted on the same day, ahead of all other moderation work.
- Receive. In-app reports and emails to alerts@peopleoo.com are logged in our safeguarding log.
- Contain. The content is hidden from view straight away. We do not copy, download or share suspected CSAM.
- Assess. A trained moderator and our Safeguarding Lead review the report and decide whether it involves CSAE.
- Act. Confirmed CSAE content is removed and the account is permanently banned, along with any linked accounts.
- Preserve. Relevant account data and evidence are kept securely, as the law requires, for law enforcement.
- Report. Confirmed or suspected CSAE is reported to the National Crime Agency (NCA), the police and, for images, the Internet Watch Foundation. Reports involving other countries go to the relevant national authority, such as NCMEC in the US.
- Follow up. We tell the reporter their concern has been dealt with, where it is safe to do so, and review whether our controls need to change.
We cooperate fully with law enforcement requests relating to child safety.
If your content or account was removed and you think it was a mistake, email alerts@peopleoo.com to appeal. Content or accounts removed for confirmed CSAE are not reinstated.
Legal compliance
Peopleoo complies with all relevant child safety laws and reports CSAE to regional and national authorities.
- UK Online Safety Act 2023: we carry out and review illegal content and children's risk assessments, and follow Ofcom's codes of practice for user-to-user services.
- Ofcom guidance: our risk assessment covers Ofcom's risk factors for our service type, including profiles, group spaces (circles), commenting and image posting. Not offering direct messaging removes one of the highest-risk functions Ofcom identifies.
- UK GDPR and the ICO Children's Code: personal data is handled lawfully and protected.
- Google Play Child Safety Standards: these published standards, in-app reporting, CSAM action and a named child safety contact meet Google Play's requirements for social apps.
We do not knowingly allow anyone under 18 to use Peopleoo.
Child safety contact and review
All child safety contact goes through one address, alerts@peopleoo.com. It is monitored by our Safeguarding Lead, who can speak about Peopleoo's CSAM prevention practices and compliance.
Safeguarding Lead: contact via alerts@peopleoo.com
Developer: Peopleoo Limited, United Kingdom
These standards are reviewed at least every 12 months, and whenever the app changes in a way that affects child safety. The current version is always published at peopleoocare.com/child-safety-standards, alongside our privacy policy and terms of use.