Advertise with us

Advertise to carers across the UK.

Reach the people who care.

Advertising and sponsorship on Peopleoo, the free community app for paid carers, unpaid carers and the care sector, across the UK and beyond. Connect your brand through relevant, helpful and trusted engagement. Brands don’t interrupt this experience. They become part of it.

[Advert screenshot] A sponsored post in a Circle feed. Portrait phone screenshot, about 1170 × 2532 px.
Example: a sponsored post in a Circle feed
Caring isn’t a niche.

Carers are decision makers.

Whatever their caring journey or experience, carers make and influence decisions every day, for themselves, their families, the people they support and the services they work in. That gives your brand a place in the conversation.

2 in 3 of us will care for someone in our lives. That makes carers one of the UK’s biggest audiences, and one of the most overlooked. Source: Carers UK, Facts about carers 2025

Recruitment

Find people who already care, before they start searching job boards.

Care technology

Introduce your product to the people who recommend, implement and use it.

Legal services

Trusted guidance for families planning ahead, from Lasting Powers of Attorney to wills.

Financial services

Caring changes financial priorities. Support people making important decisions.

Insurance

Protecting the people who protect others.

Travel and holidays

Everyone deserves something to look forward to, including respite and accessible breaks.

Home and utilities

Every caring journey starts at home: energy, broadband, adaptations and more.

A community built on trust.

People don’t come to Peopleoo to be sold to. They come to:

Connect

With people who understand their journey.

Learn

By sharing knowledge and asking questions.

Recognise

The kindness, compassion and impact of others.

Belong

To a community that understands caring.

People don’t trust brands because they advertise. They trust brands that consistently show up in the communities that matter to them.

Coming soon

Ways to partner with Peopleoo

Designed to add value, not interrupt the experience. These options are launching soon. Get in touch to hear about them first.

Coming soon

Sponsored Circle posts

Appear naturally in relevant Circle feeds, reaching people already engaged in topics that matter to you.

Coming soon

Sponsored Circles

Support a dedicated community around a shared interest, condition or professional topic.

Coming soon

Newsletter sponsorship

Feature in our community newsletters and reach members directly in their inbox.

Coming soon

Push notifications

Timely messages to carefully selected audiences, when it matters most.

Introducing

Peopleoo Brand Studio

Advertising made simple.

Launching a national campaign or promoting a local service, Brand Studio gives you everything you need to reach the right people. Or, if you prefer, our team can build and manage your campaign for you.

Simple to launch. Easy to manage.
Built for the care community.

[Brand Studio screenshot]
Create your campaign in minutes
  1. 1 · Choose your objective
  2. 2 · Upload your creative
  3. 3 · Write your message
  4. 4 · Select your audience
  5. 5 · Set your budget
  6. Press play

Reach the right audience.

Peopleoo brings together everyone involved in care, across the whole of the UK.

01

Paid carers

Care and support workers in care homes, home care, supported living and the NHS.

02

Unpaid carers

Family members, friends and neighbours caring for someone they love.

03

Care providers

Owners, registered managers and the teams running care services.

04

Health and care professionals

Nurses, social workers and therapists, plus commissioners and senior decision makers in local authorities, the NHS and other institutions.

Build your campaign around the people you want to reach.

Book a call →

Let’s build something meaningful together.

Every great partnership starts with a conversation. Better for carers, better for brands, and better for the future of care.

Book a partnership meeting →